Apples little streaming box finally got some love and got upgraded to support full HD material together with a new interface.
Supposedly nearly all movies from the iTunes Catalogue gonna be available in 1080p now, videos you already purchased in the past can now be re-downloaded / watched at any time and any device. Rumors are not all majors agreed to allow re-downloads but there is no confirmation on this so far.
Judging from the small peaks we saw in the Apple Special Event video stream the interface got some nice rework as well. Sadly no AppStore was announced.
The new AppleTV is available for $99 right now.